DELINQUENTE
Hell Wine
Packaging, Glass
CATEGORY










CONCEPT
The Hell Wine series is Delinquente’s fringe collection of wine. It’s where they throw caution to the wind and experiment with producing the most contemporary, interesting and delicious juice they can squeeze from their grapes! Delinquente’s appreciation for originality and exploration is the perfect fuel that inspired this series of appropriately experimental label designs.
To separate these labels from the bold line up of Delinquente’s primary range, this series of densely packed landscapes were meticulously illustrated to visualize the internal world of the delinquent. Visually inspired by the compositions of Hieronymus Bosch, and referencing themes in Dante’s Inferno, these designs explore a conceptually rich and emotionally raw subject. They invite the viewer to take an introspective voyage to darkest reaches inside the hearts and minds of these impassioned delinquents. Rage, despair, anxiety and grief. The scenes illustrate the source of their fire, the pain of their suffering, and the depths of an emotional journey for the social outsiders.
The visual and conceptual scope explored in these full wrap labels represent the depth and complexity of Delinquente Wines creations, and give their customers a visual focus to study and encourage thoughtful reflection.